I have always supported Facebook’s quest to create
increasingly accurate algorithms so that users would only be subjected to
highly targeted advertising. Until, that is, the advertisement for “singles” on
the side of my Facebook page was replaced by an advertisement for a pair of
sensible brown shoes.
Rather than a targeted promotion, I suspect that
this was the work of some fresh faced youngster at Facebook, pressed to
recategorize the entire legal profession before the pizza was delivered.
However, could the young lady who depressingly
offered me her seat on the train be part of this conspiracy? Why, when a client
asked “I bet your Jag goes some” did I reply “I wouldn’t know”? How is it that
just before Christmas last year, I left work at 5pm, went to two cocktail
parties and still arrived home at 7.20pm?
This fine-tuning of algorithms may also explain the
ubiquitous appearance of Volvo adverts in my world.
If Facebook are right, they will soon find as so many
lawyers have done, prosecuting or defending, that the truth in some
circumstances is inconvenient and an unwelcome hurdle to client satisfaction.
(c) Paul Brennan 2013. All rights reserved.
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