I have always supported Facebook’s quest to create increasingly accurate algorithms so that users would only be subjected to highly targeted advertising. Until, that is, the advertisement for “singles” on the side of my Facebook page was replaced by an advertisement for a pair of sensible brown shoes.
Rather than a targeted promotion, I suspect that this was the work of some fresh faced youngster at Facebook, pressed to recategorize the entire legal profession before the pizza was delivered.
However, could the young lady who depressingly offered me her seat on the train be part of this conspiracy? Why, when a client asked “I bet your Jag goes some” did I reply “I wouldn’t know”? How is it that just before Christmas last year, I left work at 5pm, went to two cocktail parties and still arrived home at 7.20pm?
This fine-tuning of algorithms may also explain the ubiquitous appearance of Volvo adverts in my world.
If Facebook are right, they will soon find as so many lawyers have done, prosecuting or defending, that the truth in some circumstances is inconvenient and an unwelcome hurdle to client satisfaction.
(c) Paul Brennan 2013. All rights reserved.
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